Helping you live what you value
Practical merch, resources and workplace support that help people communicate clearly, respect boundaries and turn good intentions into everyday action.
For everyday life
Communicate clearly, set boundaries and handle relationships with more confidence.
Wearable Lu merch, free resources and practical guides for everyday situations.
For workplaces
Reduce the people problems that cost time, money and good staff.
Practical support that improves communication, accountability and decision-making, helping reduce rework, conflict, avoidable turnover and workplace risk.
How Lu can help
Products
Small things that make everyday intentions visible.
Lu Signals help you show whether you’re open to friendship, dating or need your own space. Lu Reminders support messages about consent, boundaries and respectful behaviour.
Practical help for situations most of us were never taught how to handle
Resources
Free tips, guides, scripts and activities for communication, boundaries, friendship, dating, rejection and everyday relationships.
Workplace support
Strategy support, workplace reviews, practical tools and implementation help for leadership, communication, accountability and everyday ways of working.
Practical guidance for turning workplace values into everyday action
Popular Products
The Lu Starter Bundles are an easy way to start using Lu in real life.
Each bundle includes two Lu Signal button badges, matching signal stickers, and a Respect the No Lu Reminder sticker. Choose the bundle that best suits how you want to show up when you’re out and about.
Whether you’re open to meeting new people, making friends, dating, or simply enjoying your own space, Lu helps make everyday social moments a little clearer and less awkward.
Product Details
Each starter bundle includes:
2 x Lu Signal button badges
2 x matching Lu Signal stickers
1 x Respect the No reminder sticker
Choose from:
Single and Mates Bundle
Includes:
1 x Mates button badge
1 x Single button badge
1 x Mates sticker
1 x Single sticker
1 x Respect the No sticker
Me Time and Mates Bundle
Includes:
1 x Mates button badge
1 x Me Time button badge
1 x Mates sticker
1 x Me Time sticker
1 x Respect the No sticker
Open and Mates Bundle
Includes:
1 x Mates button badge
1 x Open button badge
1 x Mates sticker
1 x Open sticker
1 x Respect the No sticker
What the Lu Signals and Lu Reminders mean
Mates
For those looking to make new friends and build their community. A simple signal that says you’re open to having a conversation and finding genuine friendship.
Single
For those looking for love. This is a subtle way to show you’re available and open to meeting someone in real life. It’s a small signal that makes the first move feel a little less awkward.
Open
For people who define love, dating and relationships in their own way. This signal is for poly, non-monogamous or questioning people, and anyone open to dating and relationships on their own terms.
Me Time
For the moments when you just want to enjoy your own company. This signal is a reminder that choosing yourself is valid too.
Respect the No
A reminder that rejection is not disrespect. No is a complete sentence and respecting it is part of being safe to approach.
Suggested Use
Pin or stick it to your jackets, bags, phone, laptop, water bottle or lanyards when you are out and about.
Great places to meet people are the places you already go to. This could include you local gym, markets, community events, uni or favourite place to hangout.
The Mates Signal is designed for moments when you want to show that you are looking to make new friends without making things awkward or over-explaining.
Wear it, gift it, collect it or use it as a small reminder to look up and connect with the world around you.
Product Details
Available as button badge (3.8cm) or sticker (5cm)
Designed and made in Australia
Lightweight and easy to carry, wear or display
A simple signal for everyday moments
What this signal means
For those looking to make new friends and build their community. A simple signal that says you’re open to having a conversation and finding genuine friendship.
What it does not mean
This signal is not an invitation to ignore boundaries, push for attention or assume someone owes you a conversation. Meeting people works best when it is mutual, respectful and easy to opt out of.
A kind hello is welcome. Pressure is not.
Suggested Use
Pin or stick it to your jackets, bags, phone, laptop, water bottle or lanyards when you are out and about.
Great places to meet people are the places you already go to. This could include you local gym, markets, community events, uni or favourite place to hangout.
MORE TOOLS. MORE CHOICE. MORE WAYS FORWARD.
Being a man comes with a lot of messages about how you’re supposed to handle life.
Be strong. Sort it out yourself. Push through. Provide. Know what to do.
Those lessons can be useful. But when they’re the only tools available, they can start to hold you back.
More Ways to Be a Man is a practical manual for men who want more options for handling pressure, communicating clearly, building stronger relationships and navigating modern life — without being told there is one “right” way to be a man.
It’s not about changing who you are. It’s about having more tools to choose from when life gets complicated.
WHAT YOU’LL FIND INSIDE
108 pages of practical activities, examples and scripts to help you:
Work out what matters to you.
Handle pressure before it takes over.
Communicate more clearly.
Set and respect boundaries.
Navigate conflict and rejection.
Build stronger friendships and relationships.
Take responsibility and repair mistakes.
Turn your values into everyday actions.
USE IT YOUR WAY
This is a downloadable interactive PDF. Type directly into the activities and save your answers, or print it and work on paper.
You can also use a notebook, record voice notes, talk the questions through with someone you trust or simply use them to think.
There’s no right way to work through it. Use what works for you.
EVIDENCE-INFORMED. BUILT FOR REAL LIFE.
More Ways to Be a Man is informed by research, men’s lived experience, professional expertise and consultation.
It turns what we know about relationships, communication, boundaries, wellbeing and behaviour change into straightforward tools you can actually use.
No lectures. No one-size-fits-all version of masculinity. Just more tools for responding to modern pressures in a way that works for you and the people around you.
EARLY READER BONUS
Available to the first 100 buyers
Priority access to Lu events
Be among the first to hear about upcoming in-person events, conversations and workshops.
1 month in the private Lu Ask Me Anything group
Ask questions about the manual, talk through the tools and hear what other readers are trying.
Help shape what comes next
Share your feedback and help influence future Lu guides, resources and events.
The group isn’t monitored 24/7 and isn’t therapy, crisis support or individual professional advice.
The Single Signal is designed for moments when you want to show they are looking for love without making things awkward or over-explaining.
Wear it, gift it, collect it or use it as a small reminder to look up and connect with the world around you.
Product Details
Available as button badge (3.8cm) or sticker (5cm)
Designed and made in Australia
Lightweight and easy to carry, wear or display
A simple signal for everyday moments
What this signal means
For those looking for love. This is a subtle way to show you’re available and open to meeting someone in real life. It’s a small signal that makes the first move feel a little less awkward.
What it does not mean
This signal is not an invitation to ignore boundaries, push for attention or assume someone owes you a conversation. Meeting people works best when it is mutual, respectful and easy to opt out of.
A kind hello is welcome. Pressure is not.
Suggested Use
Pin or stick it to your jackets, bags, phone, laptop, water bottle or lanyards when you are out and about.
Great places to meet people are the places you already go to. This could include you local gym, markets, community events, uni or favourite place to hangout.
About Lu
Why Lu exists
Lu helps people and workplaces close the gap between what they value and how they actually behave, through practical products, resources and support.
How Lu Works
Lu brings together research, lived experience and more than 15 years of work across policy, strategy, project delivery, workplace culture and respectful relationships. We focus on what works in real life.
Meet Jamie
Jamie created Lu after seeing the same gap in both everyday relationships and workplaces. People often know what matters, but don’t always know how to put it into practice. Lu turns that experience into practical support for real situations.